Assisting PlaceMakers, Urban Advisors provided an economic analysis and development strategy for historic Downtown San Marcos. This project provided the implementation strategy for the recent Downtown San Marcos Masterplan. Our research evaluated regional projections and coordinated in implementing the Regional Growth Concept, with goals to absorb growth in San Marcos within a one mile radius. By quantifying growth pressures, we developed a program of uses for housing, employment and retail that guided the design team. Our recommendations included goals for employment centers and target industries as well as potential retail categories. A list of requirements for successful implementation enumerated issues that needed to be addressed and suggested resolutions.