Although Avon’s population is not rapidly increasing, the Village was confronted by growth pressures as developers proposed large new projects near the historic village center. A building moratorium was called while the Village updated its comprehensive plan to make sure new development contributed to the existing character. Working with Steinmetz Planning Group, Urban Advisors provided an economic background to understand the shifting demographics and trends shaping future market demands. GIS analysis of existing land by development potential demonstrated the amount of infill development that could be accommodated under moderate design changes to the highway leading into town and within the village itself. This helped the village calibrate the land use intensity in shaping regulations.