Our research identifies the local and national economic trends in demographics, lifestyles, retail spending and employment, and the relevant factors that affect each of the different types of development. While every project requires some amount of research and analysis, the level of detail will depend on the extent to which questions are to be answered. Our general demographic analysis describes the demographic profile (population, age, income, household spending, education and housing characteristics) and lifestyle segmentation for the current year and five year projection.